Seasonal search strategy
HVAC demand spikes seasonally and predictably. We time GBP posts, content updates, and campaign pushes around your busy seasons — so your visibility is strongest exactly when customers are searching.
SEO for HVAC Contractors · Portland & the Metro
Local SEO for HVAC Contractors in Portland
HVAC installs are $5,000–$15,000 decisions. Homeowners research carefully before they call — and the company with the strongest Google presence gets first consideration.
Why it matters
High-ticket HVAC jobs start with a Google search. A strong local presence means you're in the conversation when those decisions are made.
Portland's climate creates consistent seasonal HVAC demand: AC repair during summer heat events, furnace replacement before the rainy season, heat pump installations year-round. Each of these is a high-value search from a motivated homeowner. The HVAC companies with the strongest local presence capture the most of that demand — and keep their schedule full through every season. We build and maintain the presence that keeps you visible when customers are ready to act.
Built specifically for HVAC contractors.
Same proven foundation as every engagement — plus tactics tuned to how homeowners search for your trade.
Equipment and service pages
Heat pump installation, furnace replacement, AC repair, ductless mini-split — each has distinct search behavior. We build targeted pages for each service so you're capturing demand at every stage of the customer journey.
Trust signals for big-ticket decisions
A $10,000 HVAC install isn't an impulse purchase. Customers vet carefully. We focus on review quantity, thoughtful response quality, and the GBP attributes that signal a professional, trustworthy operation worth hiring.
The four levers, handled for you.
01
Google Business Profile
The single biggest lever in local search. Categories, services, photos, Q&A, and a weekly post cadence — tuned to the searches that bring you jobs.
02
Citations & NAP consistency
Your name, address, and phone matched exactly across the directories Google cross-checks. Inconsistency quietly costs rankings; we clean it up and build it out.
03
Reviews & reputation
A simple follow-up system that turns finished jobs into reviews — plus a written response to every review, so Google and homeowners see an active, trusted business.
04
Local pages & content
Service and city pages built for the exact searches your customers run — "water heater replacement Beaverton," not just "plumber" — so your website earns its share of calls.
Packages from $750/month, month-to-month. See pricing.
Where we work
Serving HVAC contractors across the metro.
Free · 15 minutes · No pitch
Ready to be the first call for HVAC contractors in your area?
Book a free 15-minute Google Review. We pull up your Business Profile live, show you what's working and what isn't, and hand you three fixes you can make today — whether or not we ever work together.