Built around the trades. Run by the founder.
Cascade Web Strategies exists for one reason: the best local contractors deserve to be the ones homeowners find first.
A background in the trades changes how you see marketing.
Jose grew up around contractors — the people who show up when something breaks, build things with their hands, and stand behind their work.
He worked in the trades himself and later managed operations at a home service company. From the inside, he saw the same pattern again and again: excellent tradespeople, built entirely on referrals, losing jobs to competitors who simply showed up better on Google.
The fix wasn't flashy. It was a set of consistent, unglamorous tasks — a complete Business Profile, matching listings, steady reviews, real pages for real services — that busy contractors never had time to do. So he built a business around doing exactly that.
Cascade Web Strategies is new, and it's honest about that. There are no inflated case studies here. What you get instead is the founder doing the work, a published price, and a month-to-month agreement that keeps us accountable.
Four commitments, in writing.
Honest above all
No fake results, no vanity metrics, no jargon to hide behind. If something isn't moving, you'll hear it from us first — with the reason and the plan.
Trades-first thinking
Every decision starts with one question: does this help a contractor get more calls? Not whether it impresses other marketers.
Consistent, every month
Local SEO compounds. That only works if the work actually happens every month — scheduled, delivered, and reported, not "as time allows."
Results over activity
We track rankings, calls, and profile actions — the numbers that connect to revenue. If they aren't moving, we change the strategy, not the report.
What you're getting — and what you're not.
We are
- A boutique agency that only serves home service contractors
- Local-search specialists — Map Pack and local organic
- Founder-led: the person you talk to is the person doing the work
- Month-to-month, earning the next month every month
- Our own first client — running the same playbook on ourselves
We are not
- A generalist agency that takes any client
- An account-manager shop that hands you to junior staff
- A web design shop that does SEO on the side
- A lock-in agency with long contracts or penalty clauses
SEO takes months. Here's the real shape of it.
The first 30 days are about fixing the foundation. Months two and three are where momentum builds. After that, the work compounds — every page, listing, and review keeps working for you.
We set these expectations before you sign anything. No overnight promises — just steady, visible work.
See the full process-
Week 1
Foundation fixed
Business Profile optimized, technical audit delivered, quick wins live.
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Months 1–3
Momentum builds
Citations, pages, reviews, and posts running on schedule.
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Month 3+
Compounding
Rankings and calls measured against your baseline. Double down on what works.
Think we might be a fit? Let's find out in 15 minutes.
Book a free 15-minute Google Review. We pull up your Business Profile live, show you what's working and what isn't, and hand you three fixes you can make today — whether or not we ever work together.