Built on the trades. Here to help you grow.
Jose Guzman started this agency because great contractors deserve to be found — and he knew exactly how to make that happen.
Photo coming soon
A background in the trades changes how you see everything.
Jose grew up around contractors. His family was the trades — the people who showed up when something broke, who built things with their hands and stood behind their work. From an early age, he understood what it meant to run a service business: long days, word-of-mouth referrals, reputation built one job at a time.
He worked in the trades himself. He managed operations at a home service company. And in that role, he saw something exciting take shape — a real opportunity for great tradespeople to reach more customers who needed them, through local search.
So he built Cascade Web Strategies around it. The mission is straightforward: help the best local contractors get found by the customers who need them most, and watch what happens when they do.
Four things we genuinely care about.
Honest above all
No fake results, no inflated metrics, no hiding behind jargon. If SEO isn't moving yet, we tell you that and explain why. If a strategy isn't right for your business, we say so — even if it means a smaller retainer.
Trades-first thinking
Every decision starts with: does this help a contractor get more calls? Not: does this impress a marketing peer. Your business outcome comes first. Always. The technical stuff is just the means to that end.
Consistent, not just capable
SEO compounds over time. That means showing up every month with real deliverables — not disappearing between check-ins or coasting on early momentum. Consistent monthly work is what separates contractors who rank from those who plateau.
Results over activity
We don't send reports full of activity metrics that don't connect to your bottom line. We track rankings, calls, and leads. If the numbers aren't moving, we change the strategy — not the report format.
We're specific about who we are — so you know exactly what you're getting.
- A boutique agency specializing in home services and the trades
- SEO-first — retainers are the core, everything else supports them
- Specialists in local search for home service businesses
- Focused exclusively on home services and the trades
- Month-to-month — earning retention through results, not contracts
- Senior-led — every engagement is run by an experienced specialist, never delegated
- A generalist agency that takes any client
- A large generalist agency where your account gets handed to junior staff
- A web design shop that does SEO on the side
- A vanity metrics agency (rankings without revenue)
- A lock-in agency with long contracts or penalty clauses
GBP fully optimized. Technical audit delivered. Quick wins visible immediately.
Foundation built. Citations, content strategy, on-page work, review campaigns running.
Ranking movement visible. More calls. Case studies building. Referrals beginning.
SEO takes time. Here's the real timeline.
Local SEO is a compounding investment — the kind that gets more valuable the longer it runs. The first 30 days are about building the foundation right. Months 2 and 3 are where momentum builds. From month 3 onward, you start seeing the thing you built: consistent ranking movement and more calls from customers who found you on their own.
We set these expectations upfront in every engagement. No surprises, no overnight promises — just steady, honest work that rewards patience with real results.
See the Full Process