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Local SEO for Home Service Contractors

Get found. Get called. Build the business you started this for.

You do great work. We make sure the right people can find you — at exactly the moment they're ready to hire.

97%
of people search online before hiring a local contractor
76%
of local searches lead to a call or visit within 24 hours
more calls for businesses that appear in the Google Map Pack
82%
of customers say reviews directly influence who they hire
The Opportunity

You do great work. More homeowners deserve to find you.

The best contractors we know built their reputation on quality and word of mouth. That foundation matters — and local SEO is what turns it into a pipeline that keeps working even when you're on a job site.

The best contractors we know didn't get busy by working harder at marketing. They got found — and let their work do the rest.

It's not complicated. It's a set of consistent monthly actions most tradespeople don't have time for. We handle it so you can stay focused on the work that built your reputation in the first place.

See How It Works
Here's what we build for you
  • A fully optimized GBP working for you around the clock
  • Local pages that rank when homeowners search "near me"
  • A review pipeline that grows your reputation consistently
  • Consistent listings across every directory Google checks
  • Content that reaches customers who are ready to hire right now
  • Clear monthly reporting so you always know what's moving
What We Do

Everything your local search presence needs — built and managed for you.

One retainer. All the moving parts handled. Your job is to answer the phone.

Google Business Profile

Full setup and monthly optimization of the #1 local ranking factor — posts, photos, Q&A, category management, and competitive positioning.

On-Page SEO

Title tags, headings, meta descriptions, internal links, and page speed — all tuned to local search signals so your website actually helps you rank.

Local Citation Building

Consistent name, address, and phone number across 50+ directories. The foundation Google needs to trust your business is legitimate.

Review Management

Monthly review response writing and reputation campaigns. More reviews, better responses, stronger trust signals for both Google and the humans reading them.

SEO Content

Monthly blog posts and service-area pages targeting the searches your customers are actually running — written for people, optimized for Google.

Rank Tracking & Reporting

Monthly plain-English reports: what moved, why it moved, what's next. No dashboards full of numbers that don't connect to calls or revenue.

Meta Ads Management

Facebook and Instagram campaigns targeted to homeowners in your service area — so you get calls now while SEO builds your long-term foundation.

See All Packages & Pricing
Why Cascade

We genuinely love watching contractors win.

That's not a line. This work started because great tradespeople deserve to be found — and helping that happen is something we care about every single month.

01

No long-term contracts

Month-to-month, always. We earn your business every month — if it's not working, you're free to leave. We'll even tell you why it isn't.

02

Senior-led, always

No account managers. No handoffs to junior staff. Every campaign is strategized and executed by a senior specialist who knows your business — every call, every report, every question.

03

Trades-first perspective

Jose grew up around contractors, worked in the trades, and managed a home service operation. He knows what matters to you and what doesn't.

04

Honest reporting

Real rankings, real traffic, real call data. We tell you when things aren't working — before you have to ask. No inflated dashboards, no vanity metrics.

05

Specialists, not generalists

Local SEO for home service businesses is all we do. Deep expertise in one thing beats shallow knowledge in many — especially when your rankings depend on it.

06

Priced for real businesses

Designed for the independent contractor running a $500K–$3M business — not enterprise pricing for enterprise budgets. Real ROI at a number that makes sense.

Transparent Pricing

Three packages. One for every stage of growth.

All month-to-month. No setup fees. No surprise charges.

Get Started
Starter
$750
per month
New businesses and single-location contractors getting their foundation right.
  • GBP full setup & optimization
  • 4 GBP posts per month
  • 10 citation submissions/month
  • Rank tracking (15 keywords)
  • Review response management
  • Monthly plain-English report
Market Leader
Authority
$2,000
per month
Multi-location operators or contractors in highly competitive markets.
  • Everything in Growth
  • 4 SEO blog posts per month
  • Link building campaign
  • Local PR outreach
  • Weekly rank monitoring
  • Monthly Loom video report

Need something custom? Let's talk.

Who We Serve

If customers search Google to find you, we can help.

We specialize in home services and the trades. If your customers are homeowners and they find you (or don't) through Google, local SEO is the lever.

Plumbers
Roofers
HVAC Contractors
House Cleaners
General Contractors
Electricians
Landscapers
Window & Door
Remodelers
Pest Control
Dental Practices
Med Spas & Chiro
The Cascade Difference

I built this because I've seen what happens when great contractors get found.

I grew up around tradespeople — watching skilled contractors build businesses on quality and word of mouth. The work was excellent. The phone wasn't always ringing to match.

When homeowners started searching Google instead of asking neighbors, I saw an opportunity: help the contractors who deserved to win actually show up. That's still the whole point.

Trades background Built by someone who grew up around contractors — not just around marketing agencies.
Senior-level access, always Every call, report, and question goes straight to the person doing the work.
Read the Full Story
Background
Grew up around the trades — family in the business
Experience
Worked in trades, managed operations at a home service company
Approach
Plain talk, honest numbers, no long contracts
Location
Portland, OR — serving contractors nationwide
How We Work
"Do fewer things better. One client who sees real results and tells five colleagues is worth more than ten clients who got average work and quietly moved on."
Jose Guzman — Founder, Cascade Web Strategies
What Success Looks Like

Contractors who get found, get called.

Local SEO compounds. The contractors who invest consistently are the ones who eventually own their market — and wonder why they waited.

More calls from the Map Pack

Businesses in the Google Map Pack receive on average five times more calls than those that don't appear — and we build toward that position from day one.

Month 3

When ranking movement starts

Most clients see measurable keyword movement between months 2 and 3. By month 6, the compounding effect is visible in call volume and inbound traffic.

82%

Of customers read reviews first

Review management is built into every retainer — because Google rankings and reputation work together, not separately.

"We were mostly word-of-mouth before. Now we're getting calls from people we've never met — and they're already sold on us because of our reviews and how we show up on Google."

Founding Client Home Service Contractor — Pacific Northwest

"Jose knows this industry from the inside. He doesn't need to be explained what a job site looks like or why we're not checking email at 2pm. That context makes everything better."

Founding Client Trades Business Owner — Portland, OR

Results vary by market, competition, and starting baseline. These outcomes reflect industry data and early client results.

Ready to start showing up where your customers are looking?

Book a free 15-minute call. I'll pull up your Google Business Profile live, walk through what's working and what isn't, and give you honest feedback — no pitch, no pressure.